MEDA (Midwest Equipment Dealers Association) was formed in 1991 by the merger of the Illinois Retail Farm Equipment Association (founded in 1899) and the Wisconsin Farm Equipment Association (founded in 1906).  MEDA's mission is to promote the farm, industrial, outdoor power equipment, dairy and farmstead mechanization industry and to provide services that will assist Association members in becoming more profitable and better equipped to operate in today's business environment.  MEDA promotes this profession as a whole, guards against adverse outside influences, and gives you the benefit of full-time resources from your Association office.  Your Association can accomplish all of this with utmost efficiency for both large and small firms throughout Illinois and Wisconsin.  With your support, MEDA will continue to remain a viable, forward-looking organization, identifying issues with the industry and addressing them as a strong, unified dealer body.